Serena, by Dubai Properties, is a master-community that will cover an area of 8.2 million square feet. The developer plans to build this community around reasonably priced housing communities and the development will be built in five phases. The first phase, Bella Casa, was launched in February 2016 and contains two and three bedroom townhouses and three-bed semi-detached villas, with homes being arranged around clusters that each contain four to six units.